Women Founders of RocaBella Bring Passion and Purpose to New York with Their New Coconut, Mango and Pineapple Vodka
STATEN ISLAND, N.Y., March 4, 2020 /PRNewswire/ -- A touch of tropical paradise and sultriness hit Staten Island, NY, recently as RocaBella, a women-owned and operated vodka brand, launched its enticing flavors. Guests joined Cheryl Lee and Maryann Woods, founders of RocaBella, as they proudly unveiled their newest Coconut, Mango and Pineapple vodka bottle.
Lee and Woods chose to introduce their product in Staten Island, sometimes known as "the forgotten borough," to honor the memory of 9/11 first responders who worked tirelessly and selflessly to save lives. Many first responders who rushed to the World Trade Center on September 11, 2001, came from firehouses and police precincts in Staten Island.
Cheryl Lee and Maryann Woods met in 2014, after the deaths of their husbands who worked together as New Jersey Firefighters.
Cheryl Lee, founder of RocaBella, said: "My husband of more than 30 years, Jersey City Fire Department Captain Mark V. Lee, Sr., was a generous, compassionate and understanding soul who always put everyone's needs before his own. For years, I thought about a unique way of honoring my husband's love of family and community and the memory of each and every one of the first responders who sacrificed their lives for us all, including Maryann Woods' husband, Jersey City Fire Department Captain James Woods. It is in this spirit that I decided to create a product that would honor our husbands' legacy, those they served and those we lost."
RocaBella brings a refreshing and innovative approach to the world of craft spirit. The first vodka of its kind, RocaBella is a mouth-watering, spirits brand which boasts a smooth sensation that captivates, by leaving a refreshing and exotic taste of the tropics on your palate.
Cheryl Lee and Maryann Woods were inspired by their husbands' legacy of love of family, and the value and importance of selflessness. They decided to create a brand that represents the emotional and physical strength characteristic of first responders. A proud American brand, RocaBella® is an organic, gluten-free, corn-based vodka that has as its ultimate mission to help the families of first responders.